How Does a Children's Modeling Agent Look at Submission Photos?
As you may know, I was a print agent at a great NYC agency for a year in addition to my seven years in the biz as a model mom. I belong to a few Facebook groups that serve the purpose of discussing headshots -- what makes a good one, is this a good one, whom do you recommend, etc. I know my way around a decent headshot, but I’m going to talk about submission photos now. Please note: THERE IS A DIFFERENCE! I often see parents talking about their child’s new headshots when they are not really headshots… or parents thinking babies need professional headshots… OR WORSE: anyone in the industry telling you that a baby needs professional headshots. We are NOT talking about headshots, but at the type of good cell-phone photos you would be using for submission. I thought it would be helpful to know what it is EXACTLY that children’s print agents want to see when you submit your child for consideration. What I’m going to do here is share what’s going on in my brain when I look at a submission photo. (Please note: all of this info is based on current accepted practice in the NYC children’s print modeling industry. This info will NOT carry over to adults or other divisions of print modeling.)
I grabbed a few “stock” photos (these are photos available on the internet for use or purchase, for any purpose; these are NOT children I know and I am presuming all parents involved have signed releases for their children to be used in the images). The stock photos tend to be pretty good, but I picked a few that I can pick apart a little and a few I can praise as submission photos. All of these kids are adorable so I am not commenting AT ALL on the “looks” of the child, but rather how I see the submission photo
As you may know, I was a print agent at a great NYC agency for a year in addition to my seven years in the biz as a model mom. I belong to a few Facebook groups that serve the purpose of discussing headshots -- what makes a good one, is this a good one, whom do you recommend, etc. I know my way around a decent headshot, but I’m going to talk about submission photos now. Please note: THERE IS A DIFFERENCE! I often see parents talking about their child’s new headshots when they are not really headshots… or parents thinking babies need professional headshots… OR WORSE: anyone in the industry telling you that a baby needs professional headshots. We are NOT talking about headshots, but at the type of good cell-phone photos you would be using for submission. I thought it would be helpful to know what it is EXACTLY that children’s print agents want to see when you submit your child for consideration. What I’m going to do here is share what’s going on in my brain when I look at a submission photo. (Please note: all of this info is based on current accepted practice in the NYC children’s print modeling industry. This info will NOT carry over to adults or other divisions of print modeling.)
Photo “Submission” 1:
Aw, happy first birthday, little
dude! Cake smash and other “styled” photo shoots show up in baby
submissions often. Doesn’t get much cuter, right? Well, a few problems here. What’s the biggest problem? The hat? It’s a problem… but the biggest problem is
that I really have no idea what this child looks like. I need to see a
face -- full on, full-frontal face.
Eyes. They eyes are a key feature
to what draws us into a child. Then, the hat: I don’t know if this baby
has any hair. After all, it is a first
birthday photo, and I need to know what kind of hair this child has for his
age. Overall, save these styled shots for friends and family. First, there is really too much going on here
for me to give this child a good look.
Second, styled shoots like this tend to have a lot of editing/photoshop
so we might be missing some key features.
Photo “submission” 2:
This is the perfect baby submission
photo. Plain background (can be any neutral color like a beige wall or a
grey sofa), simple white onesie, good light on the face, and a clear shot of
exactly what this baby looks like. I even see the baby is sitting up, so
that gives me more information about what the baby can do. If you have a baby or young toddler you would
like to submit to an agency, MEMORIZE this photo! ALSO: this is the type
of photo you should be sending to your agents every 2-3 weeks if you have a
baby in the business. Cannot praise this
photo enough.
Photo “submission” 3:
This kiddo is pretty cute, but…
right, the hat. I can’t see what’s going on with the hair or head shape.
But what if I threw down this one: Let’s
say I get this photo in May. What does this photo tell me? Ok, it’s at least 5-6 months old. Which means, I have no idea what this baby
looks like NOW. Today. NEXT!
Photo “submission” 4:
I’m really hoping this one is
obvious… but that doesn’t mean we don’t get shots like this all the time! I think she’s cute, but I have no idea
because I have actually already moved on through three other submissions in the
time I would have written this sentence. Never hats; never sunglasses.
Photo “submission” 5:
This is an example of a great
submission photo. Nothing distracting in the background -- just
grass. The simple top is good -- notice
no distracting words or logos -- just a minimal pastel something or other that
blends into the shirt. (I see the girl -- not the design.) This is a happy, natural face with a little
personality -- not a forced grin or squinty eyes in the light. Her hair
is natural, which clients love. My only
issue here is that I want to see a full-length photo as well, but this girl
would get a call for sure.
Photo “submission” 6:
So yeah, this happens too.
Especially for girl submissions, I would see a lot of styled photo
shoots. A couple GIANT problems here: do
not send bathing suit photos of your child to anyone, especially anyone seeking
photos of children -- even this type of “innocence” can end up in the wrong
place. Gonna wander off a little here:
You model a bathing suit for Target?
It’s up in Target? Great. But even as your agent I don’t want to be
submitting bathing suit photos of children unless a client well known to me is
asking specifically for the photo. My daughter did an adorable bathing
suit shoot with a really talented Canadian designer (shout out, Danica!) so
there is nothing wrong with that if it’s in your comfort level and you and your
agent is booking you with a vetted client.
NEVER LET YOUR CHILD OUT OF YOUR SIGHT AND ONLY YOU DRESS AND UNDRESS
YOUR YOUNG CHILD.
Ok, back on track here. So no
to the bathing suit in the submission. No to cheesy styled photos -- I
can hardly find the child through all of that seaweed. This child looks
like she has pretty eyes, but upon closer inspection it appears as though her
features have been significantly smoothed out in editing and her eye color may
have been altered as well. I even detect some makeup. NEVER EVER submit a photo of a child wearing
makeup. Real, working child models do
not wear makeup (look at a Children’s Place ad). For some reason, people have an inclination
to make children look older. In child modeling, children should look as
young as possible for as long as possible.
And one more thing: the hair
accessory. Please, no hair
accessories. Maybe a little clip or pin
if you need to keep hair out of a child’s eyes, but don’t do anything that
distracts me from seeing the child’s actual hair or head. You want me to
see your child’s face; not some giant flower bow headband thing.
Photo “submission” 7:
Let’s pretend a parent actually
submitted this. This is a RULE-FOLLOWER!
Plain background, solid tshirt, the child is looking at the camera with
a natural expression, and nice light. This is what you are aiming
for. If you are submitting a toddler,
memorize this picture! Full-frontal face
and good focus also make this a winner.
So, let’s review the rules. I even made a handy checklist for your convenience!
Next time, let's talk about something else that's VERY important about your submission. Hint: No, you're not willing to travel.
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